LBACS needed a modern digital presence and a cohesive brand identity to better connect with prospective families and showcase its unique educational environment. The goal was to transform their outreach from static information to a dynamic, story-driven experience.
Phase 1: Brand & Identity Refresh
Before launching new marketing efforts, I established a visual foundation that reflects the school’s values and community.
• Logo Evolution: I updated the school’s logo to a cleaner, more modern aesthetic that retains its core identity while ensuring versatility across print and digital platforms.
• Print Material: I designed a comprehensive school brochure used for recruitment and community events, translating the school’s mission into a professional, tangible format for prospective parents.
Phase 2: Digital Foundation & High-Impact Media
A school's digital presence is often the first point of contact for families. I focused on making this experience immersive and user-friendly.
• Custom Wix Website Development: I built a fully responsive website tailored to the school’s needs. The site prioritizes parent-student resources, enrollment information, and a modern layout that reflects the school's atmosphere. A large portion of the demographic in Los Banos is Hispanic, so I added a translation feature to the website so it could be viewed in both English and Spanish. Visit their website!
• On-Site Content Production: I conducted multiple site visits to capture professional photography and videography. This authentic approach ensures all marketing materials feature real students and real moments.
• Welcome Video: I produced a two-minute flagship video featuring a curated interview with the principal, layered with cinematic b-roll. This video serves as the centerpiece of the website, providing an immediate, personal introduction to the school's leadership and campus life.
The flagship welcome video was treated as a high-end production to ensure the school’s leadership was presented with clarity and professionalism.
• Professional Audio Engineering: To ensure a "broadcast-quality" feel, the principal’s interview was recorded using a dedicated lavalier microphone. Audio was then meticulously synced in post-production to eliminate background noise and provide crisp, intimate narration.
• Directed Interview Strategy: Rather than a scripted speech, I conducted the session using guided prompts. This approach allowed the principal to speak authentically, capturing the genuine passion behind the school’s mission.
• Strategic Asset Creation: I recorded over 15 minutes of high-quality interview content. While the welcome video is two minutes, this "master footage" provides a library of content that I am now repurposing for social media reels, testimonials, and thematic blog posts.
• Advanced Post-Production: The final edit was polished in Final Cut Pro, where I performed comprehensive sound optimization and color correction to ensure the visuals felt warm, welcoming, and consistent with the school’s brand palette.
Phase 3: Ongoing Marketing & Growth Management
Marketing a school is an ongoing conversation, not a one-time event. I continue to manage the LBACS brand to ensure consistent growth and community engagement.
• Social Media Management: I develop and execute a consistent social media strategy, creating engaging content that highlights daily campus life and keeps the community connected. Check us out @lbaschool.
• Weekly Thought Leadership: I author weekly blog posts that improve the site's SEO while providing valuable insights for parents and educational stakeholders.
• Continuous Optimization: I monitor the website monthly, performing health checks and SEO audits to ensure the platform remains fast, secure, and easily discoverable by families searching for Christian education in the Los Banos area.